What a launch looks like when the creative is doing its job. Funnels, cost per lead, daily lead flow, and the benchmarks we plan against.
Views are vanity. Site visits and bookings are the business.
Across our campaigns
Cumulative performance across launches we have powered.
0
ad views delivered
0
qualified leads generated
0
site visits booked
0
bookings influenced
Inside one launch
First, real proof that launch velocity exists. Then a representative campaign so you can see the full funnel.
Sold out
Real market case · Reported by Business Today, Mar 2023
DLF The Arbour · Gurugram
₹0Cr+sold before a single tower stood
Day 1 · LaunchDay 2 · FrenzyDay 3 · 100% sold
All 1,137 luxury 4 BHK residences across five towers on Golf Course Extension were fully sold out before the formal launch — with over 95% bought by end-users. No finished towers existed yet. Buyers committed to a vision, communicated brilliantly.
3 daysto full sellout
1,137residences sold
25 acres5 towers, 38–39 floors
95%end-user buyers
₹8,000 Cr+ in 72 hours1,137 residences5 towers · 38–39 floors95% end-usersSold before launchStory first · Towers later₹8,000 Cr+ in 72 hours1,137 residences5 towers · 38–39 floors95% end-usersSold before launchStory first · Towers later
This is what pre-launch demand looks like when the story lands before the building exists — exactly the moment our films are built for. Source: Business Today.
Representative campaign · 21 days
Luxury 2 & 3 BHK · Signature Launch Film + 10 ad cuts
Meta 68% · YouTube 24% · WhatsApp 8%
₹4.2 Lad spend
₹228avg. cost per lead
2.7%avg. CTR
34%hook rate (3-sec views)
Impressions
31.4 L
Video views
12.8 L
Leads
1,842
Site visits
221
Bookings
47
Leads per day
Launch spike, mid-flight dip, retargeting lift
1,842 total
Day 1Day 7Day 14Day 21
Day 1–3: launch spike from the hero film. Day 8–13: fatigue dip, solved with two fresh hooks. Day 17–21: retargeting warm audiences lifts lead flow back up. This rhythm is why the creative pipeline matters as much as the media budget.
Case studies, in depth
Mumbai and Delhi NCR campaigns — three charts, three different ways great creative moves the numbers.
Township pre-launch · Thane, Mumbai MMR
The ₹412 → ₹173 cost-per-lead crash
6 weeks · Meta + YouTube
0%lower cost per lead
0qualified leads in six weeks
0site visits from the Ghodbunder Road catchment
Same budget, same audiences. Week 3 we replaced a static-render carousel with an AI hero film and four vertical hooks. CPL fell 58% in 18 days.
Sea-view residences · Worli, South Mumbai
1,146 Mumbai leads — where they actually came from
Old creative vs AI film — same spend, head to head
A/B · 10 days each
Hook rate (3-sec views)
14%
34%
Click-through rate
0.9%
2.7%
Cost per lead
₹510
₹228
Static renders + stock footageRealtyVelo AI film + 8 cuts
Identical budget, audiences, and bidding. The only variable was the creative. 12 units were blocked on launch weekend off the AI-film campaign.
The benchmarks we plan against
Typical ranges across Indian metros. Your quote comes with projections built on these.
Mid-segment residential
CPL ₹180–450 · CTR 1.5–2.5%
Luxury & ultra-luxury
CPL ₹600–1,500 · fewer, richer leads
Commercial & offices
CPL ₹900–2,200 · longer decision cycles
Plotting & townships
CPL ₹120–300 · volume plays
Healthy funnel ratios
Lead → site visit 10–15% · visit → booking 15–25%
What better creative changes
Same budgets. Different outcomes.
58%
lower cost per lead after a creative refresh on a township pre-launch — 9,300 leads in six weeks
3.9%
CTR on vertical reels for a luxury villa project — 62 site visits inside 14 days
12
units blocked on launch weekend for a commercial project, driven by one film and eight ad cuts
Figures are a representative snapshot compiled across campaigns; every project and market performs differently. Your quote includes projections modeled for your city, segment, and budget.
Want numbers like these on your launch?
Share your project and budget. We will send projections with your quote within 24 hours.
We believe every great project deserves a great story, told beautifully and delivered fast.
Stuck in the past. Rebuilt with AI.
Our story
Why RealtyVelo exists.
Traditional shoots take months and big budgets — while buyers decide in seconds, on their phones. RealtyVelo was built to end that trade off. From just your renders and floor plans, our filmmakers and AI artists build complete cinematic worlds before a single brick is laid.
Videos that stop the scroll, build trust, and turn attention into site visits and bookings — in days, not months. That is the promise in our name. Real estate, accelerated.
What we stand for
Three principles behind every video we deliver.
Craft first
Every frame is designed with intention. Premium isn't a filter. It's a standard.
Speed matters
Campaigns move fast. We deliver launch ready videos in days, not months.
Results over vanity
Views are nice. Site visits and bookings are better. We optimize for what converts.
How we work
A simple process from brief to launch.
1 · Brief
Share your project, plans, and renders
2 · Storyboard
We script the narrative and visual direction
3 · Production
AI visuals, characters, and motion graphics
4 · Delivery
Launch ready ads in every format you need
Let's tell your project's story
See what a premium AI video can do for your next launch.
